The following are events hosted by the School of Accounting and other related groups. Contact Jaewoo Kim for additional information.
Schedule may be amended as required. All workshops will be held from 2:30–3:45 p.m. in Lillis 312 unless otherwise noted.
11:55 p.m.
Transform complex information into clear, actionable insights that solve real business problems. Gain practical experience in using data to discover strategic insights, a vital skill in today's insight-driven business environment.
Why Participate?
Whether you aim for a career in consulting, marketing, finance, or management, this training will set you apart, preparing you to confidently lead and make impactful decisions. You will embark on a journey to become an indispensable asset in any business setting, using insights derived from data to drive decisions and strategies that lead to real-world success.
What You'll Gain
From the initial understanding of project requirements to the final presentation of insights, this program equips you to be the insight strategist who not only understands data but also knows how to use it to influence and drive business outcomes.
- Strategic Engagement – Learn how to engage stakeholders effectively and uncover key project needs through meaningful conversations.
- Insightful Analysis – Move beyond data collection to analyze and interpret data, ensuring your insights drive decision-making and strategic initiatives.
- Impactful Storytelling – Master the art of data storytelling to present insights that are not only clear and precise but also compelling and influential.
- Dynamic Visualization – Develop skills to create dashboards that not only visualize data but also tell a story tailored to your audience's needs.
Participants who attend both days of this program and fulfill all requirements are eligible to earn a Business Insights Accelerator digital microcredential. This portable, verifiable credential can be shared on platforms like LinkedIn, showcasing your expertise to potential employers and offering tangible proof of in-demand competencies.
Training Schedule
- Friday, May 9, 9:00 a.m.–1:00 p.m. (in-person)
- Friday, May 16, 9:00 a.m.–1:00 p.m. (in-person)
About the Instructor
Moni Graf brings more than 15 years of expertise in business operations, data analytics, and project management, having propelled growth for clients ranging from startups to Fortune 100 companies—including the United States Olympic and Paralympic Committee and NCAA. She excels in transforming data into actionable insights, managing big data platforms, and developing technology-based solutions that enhance decision-making processes. Moni's strategic initiatives, particularly in sports analytics, have significantly impacted campaigns like "Olympians Made Here," boosting support for college athletes on their path to the Olympics.
6:00–7:00 p.m.
Join the American Marketing Association and the International Business and Econimics Club for a LinkedIn workshop, aimed at helping you make the most out of your LinkedIn account!
6:00–8:00 p.m.
Interested in joining the Oregon Consulting Group? This info session is the perfect opportunity to learn more about who we are, what we do, and what it’s like to work on real consulting projects as a student. We’ll give an overview of the application process, share member experiences, and answer any questions you may have. You’ll also get the chance to connect and network with current consultants.
Following the info session, we’ll be hosting a case workshop designed to help you prepare for the interview process. This interactive session will walk you through sample cases and give you a chance to practice the type of thinking and problem-solving we look for in applicants.
- Info session: 6:00-7:00 p.m.
- Case workshop: 7:00-8:00 p.m.
Whether you're just exploring or ready to apply, we’d love to see you there!
11:55 p.m.
What if you could turn an innovative idea into a powerful AI-driven product that solves real business challenges? Explore the possibilities of generative AI in this hands-on training program, where you'll learn to design impactful, ethical AI solutions and communicate their value in business contexts.
Why Participate?
Whether you're familiar with AI basics or new to the field, this course guides you through each step, from understanding core AI principles to creating your own AI-driven product that meets real-world needs.
What You'll Gain
Get practical experience designing AI products that can address complex problems, support rapid innovation, and encourage responsible development while developing a portfolio piece to showcase your expertise.
- Real-World Product Development – Leave with experience in taking an AI product from concept to design.
- Technical and Strategic Skills – Gain knowledge in AI fundamentals and practical applications that will be valuable across business functions.
- Ethical Frameworks – Understand responsible AI practices that align with business values and societal impact.
About the Instructor
Christopher Lundy, founder of FindInfinite Labs, is an expert in AI and quantum computing and a researcher in quantum cosmology and astrophysics. He develops AI training programs to equip organizations and individuals with the skills to harness AI's potential, transforming industries and preparing leaders for a technology-driven future. He also leads the biopharma and life sciences industry in applying innovation to complex problems that affect people in a tangible way.
11:55 p.m.
Want to make smarter, data-driven decisions that give businesses a competitive edge? In this hands-on, highly interactive training—held in collaboration with UO's Insights Research Lab (IRL)&mbash;you'll dive into the fundamentals of A/B testing—an essential tool used by marketers, product managers, and business strategists to optimize performance and drive results.
Why Participate?
This training isn't just about theory—you'll work individually and in teams to tackle real-world scenarios, apply what you learn immediately, and receive feedback on your work. Those who complete all training requirements will have the opportunity to earn a microcredential, demonstrating their ability to apply A/B testing principles in a professional setting.
What You'll Gain
Over the course of two engaging sessions held in the Insights Research Lab (IRL)—a cutting-edge research environment—you'll design, implement, and analyze real A/B tests, transforming raw data into actionable insights. You'll learn how to:
- Turn a business question into a testable hypothesis
- Select the right variables to measure success
- Use industry-standard tools to run and analyze an A/B test
- Create compelling visualizations that communicate results effectively
- Deliver data-backed recommendations to drive decision-making
About the Instructor
Noelle Nelson is an assistant professor in the Department of Marketing at the Lundquist College of Business. Her expertise includes working memory, processing of multiple sensory inputs, and aesthetic factors in marketing. Nelson's research on these topics has been published in journals including the Journal of Consumer Research, Journal of Behavioral Decision Making, and Journal of Personality and Social Psychology. Prior to joining the Lundquist College, she was an assistant professor at the University of Kansas. Nelson received her PhD in marketing from the University of Minnesota.
Past Workshops
June 9, 2023: Edwige Cheynel, Washington University in St. Louis
May 19, 2023: Stephen Glaeser, University of North Carolina at Chapel Hill
May 5, 2023: Leslie Robinson, Dartmouth College
April 28, 2023: Jessie Watkins, University of Notre Dame
April 21, 2023: Travis Dyer, Brigham Young University
February 17, 2023: Joseph Pacelli, Harvard University
December 2, 2022: Roger White, Arizona State University
November 11, 2022: Matt Kuchin and Tim Messenger, University of Oregon
October 14, 2022: Hojun Seo, Purdue University
September 30, 2022: Seyoung Park, University of Oregon
May 20, 2022: John Campbell, University of Georgia
March 4, 2022: Scott Dyreng, Duke University
February 18, 2022: Phil Shane, College of William and Mary
February 4, 2022: Michelle Hutchins, University of Illinois
December 3, 2021: Jonathan Glover, Columbia University
November 12, 2021: Kimball Chapman, Washington University in St. Louis
May 21, 2021: Mihir Metha, University of Michigan
May 7, 2021: Dave Kenchington, Arizona State University
April 9, 2021: Sonja Rego, Indiana University
March 4, 2021: Gilles Hilary, Georgetown University
April 3, 2020: Zack Fox, University of Oregon
February 21, 2020: Lorien Stice-Lawrence, University of Southern California
November 22, 2019: Lance Gabrielsen and Seyoung Park, University of Oregon
November 15, 2019: Nemit Shroff, Massachusetts Institute of Technology
November 11, 2019: Claire Quinto, University of Oregon
October 18, 2019: Michael Drake, Brigham Young University
October 4, 2019: Nate Sharp, Texas A&M University
June 7, 2019: Brian Miller, Indiana University
May 10, 2019: Jaron Wilde, University of Iowa
April 26, 2019: Chad Ham, Washington University in St. Louis
April 12, 2019: Jenny Tucker, University of Florida
March 15, 2019: Nikki Skinner, University of Colorado
March 1, 2019: Jeff Hoopes, University of North Carolina
February 15, 2019: Khaled Abdulsalam, University of Oregon
February 1, 2019: Claire Quinto, University of Oregon
November 30, 2018: Zack Fox, University of Oregon
November 16, 2018: Jayanthi Sunder, University of Arizona
November 9, 2018: Juan Wu, University of Oregon
October 26, 2018: Andy Call, Arizona State University
October 19, 2018: Jaewoo Kim, University of Rochester
June 8, 2018: Paul Fischer, University of Pennsylvania
May 18, 2018: Rebecca Lester, Stanford University
May 4, 2018: Wayne Landsman, University of North Carolina
April 25, 2018: Brad Badertscher, University of Notre Dame
March 9, 2018: Ira Yeung, University of British Columbia
March 2, 2018: Michelle Hanlon, Massachusetts Institute of Technology
February 2, 2018: Terry Shevlin, University of California, Irvine
December 1, 2017: Claire Stratton and John Li, University of Oregon
November 17, 2017: Jordan Schoenfeld, University of Utah
November 10, 2017: Sam Melessa, University of Iowa
November 3, 2017: Kaishu Wu, University of Oregon
October 20, 2017: Brady Twedt, University of Oregon
October 13, 2017: Zack Fox and Khaled Abdulsalam, University of Oregon
June 2, 2017: Kaishu Wu, University of Oregon
April 28, 2017: Jonathan Rogers, University of Colorado
April 14, 2017: Mark Bradshaw, Boston College
March 10, 2017: Daniel Saavedra, University of California, Los Angeles
February 24, 2017: Thomas Hemmer, Rice University
February 10, 2017: David Guenther, University of Oregon
December 9, 2016: Kimberly Krieg and Courtney Roth, University of Oregon
November 18, 2016: Paul Hribar, University of Iowa
November 11, 2016: Zhongyang (John) Li and Claire Stratton, University of Oregon
October 21, 2016: Lisa De Simone, Stanford University
October 15, 2016: Lian Fen Lee, Boston College
June 3, 2016: Alex Edwards, University of Toronto
May 27, 2016: Kaishu Wu, University of Oregon
May 20, 2016: Alexander Bleck, University of British Columbia
April 29, 2016: Chad Larson, University of Houston
April 15, 2016: Steve Matsunaga, University of Oregon
March 11, 2016: Asher Curtis, University of Washington
December 4, 2015: Myron Chang, University of Oregon
October 23, 2015: Kimberly Krieg and Courtney Roth, University of Oregon
June 5, 2015: Myron Chang and Becky Perez, University of Oregon
May 29, 2015: Alastair Lawrence, University of California, Berkeley
May 15, 2015: Eric Allen, University of Southern California
May 1, 2015: Katherine Drake, University of Arizona
April 17, 2015: Connie Weaver, Texas A&M University
April 10, 2015: Thomas Pfeiffer, University of Vienna
April 3, 2015: Elizabeth Chuk, University of Southern California
December 5, 2014: Richard Price, Utah State University
November 10, 2014: Sandra Chamberlain, University of British Columbia
October 24, 2014: Kaishu Wu, University of Oregon
October 10, 2014: Devin Shanthikumar, University of California, Irvine
May 30, 2014: Becky Perez, University of Oregon
April 18, 2014: Jeffrey Hales, Georgia Tech
April 11, 2014: Stephanie Sikes, University of Pennsylvania
March 14, 2014: Aaron Mandell, University of Oregon
March 7, 2014: Russell Li, University of Oregon
December 6, 2013: Russell Li, University of Oregon
November 22, 2013: Jennifer Brown, Arizona State University
November 8, 2013: Roger Silvers, University of Utah
November 1, 2013: Andy Leone, University of Miami
May 24, 2013: Leslie Robinson, Dartmouth College
May 3, 2013: Xue Wang, Ohio State University
April 19, 2013: K. Ramesh, Rice University
April 12, 2013: Charles Lee, Stanford University
March 1, 2013: Jeff Chen, University of Colorado
February 1, 2013: Kyle Peterson, University of Oregon
November 30, 2012: Shan Wang, University of Oregon
November 9, 2012: Russell Li, University of Oregon
November 2, 2012: Eric Yeung, Cornell University
October 26, 2012: Aaron Madell, University of Oregon
October 26, 2012: Josh Cutler, University of Oregon
October 19, 2012: Brian Williams, University of Oregon
October 5, 2012: K.R. Subramanyam, University of Southern California
June 8, 2012: K. Ramesh, Rice University
May 11, 2012: Alan Jagolinzer, University of Colorado
April 27, 2012: Rick Mergenthaler, University of Iowa
December 2, 2011: Larry Brown, Georgia State University
November 11, 2011: Siew Hong Teoh, University of California, Irvine
November 4, 2011: Pei Hui Hsu, University of Oregon
October 21, 2011: Jeri Seidman, University of Texas
October 14, 2011: Shan Wang, University of Oregon
October 7, 2011: Brian Williams, University of Oregon
Contact
Jaewoo Kim
Associate Professor of Accounting | Booth Research Scholar | Coordinator, Accounting PhD Program
School of Accounting
541-346-3540
jkim27@uoregon.edu